5 Reasons CMOs Should Be Talking About Web Analytics

Although it’s easier than ever to begin tracking data, given the new glut of software and built-in social dashboards, there are so many different data solutions providers that the task of choosing one can be overwhelming for CMOs. Furthermore, not everyone has the patience to sift through so much information to find the most actionable points from web analytics!

If you’re still weighing the pros and cons of making the shift to using web analytics in your day-to-day operations, check out these 5 reasons why CMOs need web analytics:

A good website stirs increased interest, builds credibility, and drives action. Collect data that answers the following questions:

– Acquisition: What brings users to your website?

– Behavior: What do users do once they arrive?

– Conversion: Did users perform the desired action?

Analytics is not only used to sell, cross-sell, and up-sell by illuminating the best marketing opportunities, but also to aid sales representatives.

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